Cookie Policy
Last Updated: 8 April 2025 · Effective: 8 April 2025
This Cookie Policy explains what cookies are, how Brenmark Arcadia uses them on brenmark, and what choices are available to you. It should be read alongside our Privacy Policy, which describes more broadly how we handle personal data.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites operate efficiently, to remember your preferences, and to provide information to site operators about how visitors use the site.
Cookies may be set by the website you are visiting (first-party cookies) or by third-party services operating on that site (third-party cookies). They may persist only for the duration of your browser session (session cookies) or remain on your device for a defined period (persistent cookies).
2. Cookies We Use
We use a small number of cookies, grouped by purpose:
2.1 Strictly Necessary Cookies
These cookies are required for the website to function. They cannot be disabled without affecting core functionality such as form submission and navigation. No consent is required for these cookies under applicable law.
| Cookie Name | Purpose | Duration | Party |
|---|---|---|---|
| ba_cookie_consent | Records that cookie consent has been acknowledged, preventing the consent notice from re-appearing | 12 months | First-party |
| PHPSESSID | Standard PHP session identifier — used to maintain session state during form interactions | Session | First-party |
2.2 Analytics Cookies
These cookies help us understand how visitors interact with the website, which pages are visited most, and where visitors come from. The data collected is aggregated and does not identify individuals. We use analytics cookies only where consent has been given.
| Cookie Name | Purpose | Duration | Party |
|---|---|---|---|
| _ga | Google Analytics — distinguishes unique visitors for session and pageview tracking | 2 years | Third-party (Google) |
| _ga_* | Google Analytics 4 — maintains session state for GA4 measurement | 2 years | Third-party (Google) |
| _gid | Google Analytics — distinguishes visitors; used to throttle request rate | 24 hours | Third-party (Google) |
2.3 Marketing and Retargeting Cookies
We may use marketing cookies to understand the effectiveness of our advertising efforts and to present relevant content on third-party platforms. These cookies are only active where consent has been given.
| Cookie Name | Purpose | Duration | Party |
|---|---|---|---|
| _fbp | Meta Pixel — used by Meta (Facebook) to track visits for advertising measurement and audience building | 3 months | Third-party (Meta) |
| _uetsid | Microsoft Advertising — Bing Ads session tracking for conversion measurement | 1 day | Third-party (Microsoft) |
| _uetvid | Microsoft Advertising — persistent identifier used for audience targeting and conversion tracking | 13 months | Third-party (Microsoft) |
3. How We Seek Consent
When you first visit our website, a cookie notice is displayed. You are offered the choice to accept all cookies or to accept only strictly necessary cookies. Your preference is stored and respected on subsequent visits.
Strictly necessary cookies are placed regardless of your choice, as they are essential to the functioning of the site. Analytics and marketing cookies are only activated once consent has been given.
4. Managing Your Cookie Preferences
4.1 On This Website
You may update your cookie preferences at any time by clearing the cookie named ba_cookie_consent from your browser and reloading the page. The consent notice will reappear, allowing you to make a fresh selection.
4.2 Through Your Browser
Most browsers allow you to view, manage, block, or delete cookies through their settings. The process varies by browser; guidance is available from the browsers listed below:
- Google Chrome: Settings → Privacy and security → Cookies and other site data
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
- Apple Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and site permissions
Please be aware that disabling certain cookies may affect the functionality of this and other websites.
4.3 Opt-Out From Third-Party Analytics
You may opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on. For Meta advertising preferences, visit Meta Ad Preferences.
5. Third-Party Services
Some cookies on our website are placed by third-party services we use — including Google, Meta, and Microsoft. These parties may use cookie data in accordance with their own privacy policies, which we have no control over. We recommend reviewing their policies directly:
6. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or applicable regulations. The updated version will be posted on this page with the Last Updated date revised accordingly. We recommend checking this page periodically.
7. Contact
If you have questions about how we use cookies or about your preferences, please contact us: